TRAINING COURSES
Econsultancy: Advanced Mastering Analytics
Summary
- Price:
- $800
- Language:
- English
- Funding:
- No Funding
- No. of Days:
- 1 Day
- Location:
- Central
| Funding | Individual | |
| Full Cost | S$800 | |
| Please refer to the "Funding" tab to understand details breakdown | ||
| How much you need to pay? | Login to find out more about the funding | |
Course ID |
Course Start Dates / Time |
Remarks |
Course Status |
|
No Course Date |
||||
Why You Should Attend This Course:
Data analytics is becoming increasingly important for marketers. Whether it’s reviewing web logs, measuring social media engagement, or conducting user surveys, being able to analyse data is a critical skill for effective marketing.
And the value of high-quality data analysis extends beyond the marketing department. If we expect companies to keep investing in marketing strategies, then we need to be able to access, analyse, and present data in a way which makes sense to the business.
The discipline of data analytics provides the framework for ensuring that the data you collect, transform, and analyse delivers a picture which both communicates the value of what you do and make sense to others at your firm.
This one-day workshop covering the principles of data analytics, focusing on digital marketing, and a practical approach to delivering meaningful data analytics to your organization.
Note: Participants are required to bring laptop for hands on exercises
Course Outline:
This one-day course contains 4 main modules, and includes case studies and discussions about marketing data analytics. The key concepts covered include the 4 types of analytics, analytics tools and methods, customising Google Analytics, Google tag manager and A/B testing.
Analytics Overview
- The 4 types of analytics
- How to use each type for daily tasks
- Case studies and examples
Analytics: Data, Tools, and Methods
- Relational database theory
- Pivot tables
- Exploratory data analysis tools and techniques
Advanced Google Analytics
- How Google Analytics works ‘under the hood’
- Custom metrics, dimensions, and reports
- Tag management
Testing
- The principles of A/B testing
- How to conduct an A/B test
- A/B testing pitfalls and how to avoid them
Who Will Benefit?
This course is ideal for those in digital marketing and/or website management who are responsible for analysing customer behaviour and business objectives. You may also be a marketing manager or agency account manager who needs to apply data analytics to build a case for investment in the marketing activities you are responsible for.
- Location:
- Central
- Address:
- 51 Anson Road #03-53
- Building Name:
- Anson Centre
- Postal:
- 079904
Marketing Institute of Singapore
Founded in 1973, the Marketing Institute of Singapore (MIS), a not-for-profit organisation, is the National Body for Sales and Marketing. Over the years, MIS has nurtured more than 50,000 sales and marketing practitioners through its professional learning and development programmes and provided ample networking opportunities for thousands of members through its diverse series of events.
Training Center
Total No. of Review Submitted: 0 |
Average Score: |
Rating |
Remarks |
From |
When |
Course |
No Course Review |
||||
The following are details breakdown of the funding
| Individual | ||
| *Funding | ||
| WSQ | Login to find out more about the funding | |
| SkillsFuture | - | |
| Productivity & Innovation Credit | - | |
| How much you need to pay? | Login to find out more about the funding | |
Note
- Funding is subjected to approval from the government agencies
- The amount is calculated based on the "Up to" percentage of the course fees
- Taking into assumption that you have not fully utilized the SkillsFuture Credit and Productivity & Innoviation Credit Scheme
Other courses available by Marketing Institute of Singapore
Expected Investment
| Total Cost | S$ 0 |
| Expected Saving | S$ 0 |
 |
|
| Expected Investment | S$ 0 |
Total Cost
| Course Fee | S$ 800 |
| Number of employee(s) | 0 |
|
|
|
| Total Cost | S$ 0 |
Copyright © TTW Pte Ltd. All Right Reserved
